The fourth mistake to avoid according to Marion Brooks at NBC in her recent coverage has to do with marketing. www.nbcchicago.com/around_town/real_estate/5-Real-Estate-Mistakes-You-Dont-Want-to-Make.html

The vast majority of marketing occurs on the Internet. And this is appropriate as recent statistics indicate that more than 80% of buyers start their search on the Internet.

One of the most important aspects of this on-line marketing are photos, so the old adage about “a picture is worth 1,000 words” holds true in our experience at ReMax in Chicago. We also suggest that photos be uploaded at the same time as the text of a new listing, so that when it goes out to all the people on automated searches they will see the photos. If the potential buyers don’t see any photos when they first review the listing they may not go back later in hopes of finding photos.

Also a great idea is to put virtual tours and floor plans on line, again so buyers can glean as much information as possible. The more information and the more photos on line the greater the likelihood or attracting buyers looking for a particular type of home. We put as much information, as many photos as may be appropriate for the property, a virtual tour and a floor plan on all of our Chicago Homes For Sale in order to maximize our marketing.

This is based on an article and an NBC News report as well as on my own experience. The NBC article by Marion Brooks can be found at www.nbcchicago.com/around_town/real_estate/5-Real-Estate-Mistakes-You-Dont-Want-to-Make.html .